'War on Women' Not Polling Well With Women

A few days ago we asked if the 'War on Women' tactic was working for liberals. Now we learn from a National Journal report that it is not:

"[Saying] 'Republicans are waging a war on women' actually doesn't test very well," said Democratic pollster Celinda Lake. "Women find it divisive, political -- they don't like it."

So Democratic candidates, who need to expand their margins among female voters and bring unmarried women to the polls in November, are shifting the language they use to pitch these issue to voters. Instead of the "war," Lake said, testing has shown more effective language casts Republicans' positions as "too extreme" or the GOP as "out of touch with women's lives."